Is What It Is (official Video): Adekunle Gold - It

: The song’s hook, "If e go cost my peace, then I go take my leave," has become a popular mantra for prioritizing mental health over toxic situations.

: The video features sleek, colorful outfits and clean cinematography, reflecting his "AG Baby" persona—a more refined, contemporary Afropop style compared to his earlier Highlife roots. Adekunle Gold - It Is What It Is (Official Video)

: Much of the visual focuses on Adekunle alone or in controlled, artistic environments, underscoring the lyrical theme of keeping his distance from negative influences. Cultural Impact and Context : The song’s hook, "If e go cost

At its core, "It Is What It Is" is an anthem for peace of mind and boundary-setting . The lyrics address the pressures of public life, fake friendships, and the importance of financial independence without the need for approval from others. Cultural Impact and Context At its core, "It

Nigerian Afrobeats star Adekunle Gold (also known as AG Baby) released the official music video for "It Is What It Is" on April 30, 2021 , marking a significant evolution in his sound and artistic identity.