Ace Of Base - Never Gonna Say Im Sorry -

is a mid-tempo pop track by the Swedish quartet Ace of Base , released on March 11, 1996. As the third single from their second studio album, The Bridge , it remains a notable example of the band's attempt to revisit the "reggae-pop" formula that made them global superstars in the early '90s. Musical Direction and Production

: Writer Jonas Berggren decided early on to use a similar drum arrangement to provide a nostalgic feel for the new record. Ace of Base - Never Gonna Say Im Sorry

: It features lead vocals from sisters Linn and Jenny Berggren , maintaining the signature harmonized sound that defined the group's peak years. Chart Performance and Reception is a mid-tempo pop track by the Swedish

: It reached #1 in Estonia and hit the top 10 in Hungary. It also saw top-20 and top-30 placements in Denmark, Finland, and Sweden. : It features lead vocals from sisters Linn

: The track focuses on the idea that you should never apologize for who you are, even if others make fun of you or pressure you to change.

: It was co-produced by Berggren alongside legendary Swedish producers Denniz PoP and Max Martin at the famous Cheiron Studios in Stockholm.

The song was intentionally designed to capture the "flavor" of the band's 1993 breakout hit, "All That She Wants".